Pepsi
Taste Game Day Glory
Type: Brand Short - Superbowl
Role: Producer
Director: David Shafei / World War Seven
Agency: TracyLocke
Story: NFL stars Jerry Rice and Shannon Sharpe meet in a fictional top-secret testing lab. Thrown together as “roommates,” the ensuing shenanigans provided endless iterations of fun and funny footage. A practical build in L.A., a couple of cameras, and a whole lot of Pepsi products created the world. A top-notch crew, talent who showed up with humility and respect, gratifying synergy, and effortless rapport formed the basis for a smooth and efficient process, and a successful and humorous product.
