Pepsi
Up Your Home Game
Type: Brand Short - Superbowl
Role: Producer
Director: David Shafei / World War Seven
Agency: TracyLocke
Story: Mining the humor in the premise that Joe Flacco’s genius fails to extend to throwing football
parties at home and utilizing football tropes in a non-game context made for a workday that felt
more like stand-up comedy than a shoot. A football legend became eminently relatable as just
another fallible human, while still lending a sheen to the Pepsi and Walmart brands with his
celebrity. It didn’t hurt that he looks like a Disney Prince and is as nice as the boy next door.
