Fender
The
Edge / U2
Type: Mini documentary
Role: Producer
Director: Stephen Fuller / Eyeball
Agency: Modop
Story: Shooting in the home studio where one of rock’s enduring icons has recorded numerous albums was steeped in rich history. Shooting at the Fender manufacturing facility where engineering genius meets passionate artistry was an inspiring peek behind the curtain of creating The Edge's signature guitar and amp. A mix of down-to-earth conversations, rehearsal time with The Edge’s long-time producer, and geeking out over the gear, the resulting piece gives an intimate glimpse into the passion a world-class musician has for his work, his instrument, and his perseverance for greatness.